First things first: How is this legal?
(This is not legal advice. Please consult your legal counsel before taking any action.)
1. It's 100% CAN-SPAM compliant
Contrary to popular belief, the CAN-SPAM law in the USA is opt-out rather than opt-in.
That means as long as you have an opt-out link in your email, you can send marketing emails to anyone in the USA and be compliant.
For the FTC’s summary guidance on CAN-SPAM, click here.
For the actual text of the CAN-SPAM rule, click here.
2. It's CCPA compliant
The California Consumer Privacy Act (CCPA) is not GDPR for the USA. It’s very different.
A key difference between CCPA and GDPR is that CCPA says nothing about consumer consent for data collection. Just like CAN-SPAM, the CCPA requires an opt-out for the consumer, rather than an opt-in.
Also, for small businesses, if you make under $25mm revenue per year, CCPA does not apply to you in any way.
Please consult your legal counsel for potential privacy policy adjustments you may need to make to use GetEmails.
3. Educate your legal team
We’ve created a package for your legal team about how GetEmails is CAN-SPAM and CCPA compliant.
Keep in mind that GetEmails is not GDPR or CASL compliant. It’s only legal in the USA.
DIFFERENT WAYS TO USE GETEMAILS DATA
Rapidly grow your email list
Send abandoned carts to anonymous visitors
Retarget website visitors over email
Fight email list attrition
Send triggered direct mail
Create custom and lookalike audiences
Own your audience, move it between platforms
Rent or sell your audience to brands
Identify anonymous website visitors
Founder – “SeeEO”
EyeLove
Get started in under 60 seconds.
Zero ongoing maintenance.
1. Install code
snippet
2. One-click integration with your Email Marketing Platform
3. Get new emails in your
email marketing account every day!
Get Adam’s #1 Best Selling Book
Permission (Sh)Marketing
How the world’s fastest-growing companies legally retarget website visitors using email without permission (and how you can too).
"Are you comfortable doing it? I guess a better question is are your competitors comfortable doing this. Because that's the world we're now living in." - FORBES
Luxury Jewelry
How does GetEmails actually get these emails?
1. Web Tracking
2. Identification
We identify anonymous traffic.
We’ve built a partner database of over 500 million email addresses (and growing), all have 3rd party opt-ins.
Our tech can now accurately identify up to 35% of US internet traffic (on average), across all devices and sessions.
All of which YOU have permission to market to.
Don’t believe us? Just try it. Setup takes 60 seconds. You’ll like what you see.
3. CAN-SPAM Compliant
All emails have previously opted-in to receive promotions from our partner network.
Only US-based emails participate, which means it’s 100% CAN-SPAM compliant.
4. ESP Integration
You can easily integrate with your Email Marketing Application.
Don’t see your Email Marketing app?
Email us and suggest an integration.
Case Study: Use GetEmails Contacts to Create a Facebook 1% Lookalike Audience
As an experiment, I made a lookalike audience from our own GetEmails Email-Based Retargeting contacts. To my surprise, it quickly became our most efficient way to acquire customers, by a long-shot. Emailing these contacts is working great too, but lookalike audience works even better. I made a playbook – get it here
- Lowest customer acquisition cost of any audience
- 60% lower CAC than our paying customer lookalike
- 32% lower CAC than our website visitor audience
Founder/CEO
GetEmails
We know you’re asking these three questions…
So we answered them in our podcast.
Learn more from Adam and Helen at our Permission Shmarketing podcast on YouTube.
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