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Identity Resolution Resources

Identity Resolution Demystified: What is RampID?

What is RampID? Identity resolution connects the dots between your online and offline data to form a 360-degree view of the customer. It’s a vital part of people-based marketing. And one of the first steps with identity resolution is to onboard your data so you can begin making those connections. When you onboard your data […]

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Identity Resolution Resources

Identity Resolution Demystified: What is a hashed email?

Email addresses are about so much more than simply sending or receiving digital messages. Consumers use them for everything from signing into their social media accounts, streaming services, and to make online purchases. Emails have become a sort of electronic passport — one that most people keep forever. It’s easy to see why marketers are […]

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GetOpeners: 26 Re-Engagement Email Examples

It’s reported up to 75 percent of email subscribers are inactive. If you’ve been doing email marketing for a while, you probably feel this pain point. We’re guessing you have a list of unengaged emails you’ve had to prune over time and can no longer safely email them…right? As you already know, those inactive users […]

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Identity Resolution Resources

Identity Resolution Demystified: 1st vs 3rd Party Cookies

What are cookies?  Every time you revisit a site and don’t need to sign in again or when you see an ad from one site you visited on another publisher’s page, you have cookies to thank for that. Cookies allow sites to track online users’ behaviors, providing a more personalized user experience. To define that […]

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Identity Resolution Resources

Identity Resolution Demystified: What is Data Match Rate?

Information is great, that is, if you know what it means and how to use it. The same could be said about data match rates. To know if you have a good rate, you first need to understand what a match rate is and how it is calculated. A match rate is the percentage of […]

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Identity Resolution Resources

Identity Resolution Demystified: What is Data Onboarding?

Every marketer wants to reach the right person at the right time on the right channel. Right? To do that, you need to create a unified customer journey across channels, and one way to do that is with data onboarding. Data onboarding is the process of uploading offline, first-party data to the online environment to […]

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Identity Resolution Resources

Identity Resolution Demystified: Definitive Guide to 1st, 2nd, and 3rd Party Data

Data is a vital part of creating a clearer picture of each customer, which in return, allows marketers to provide targeted campaigns that are sure to engage and bring in revenue. But with all of the different types of data out there, it can be hard to keep them straight. To help you sort through […]

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Identity Resolution Resources

Identity Resolution Demystified: Probabilistic vs. Deterministic Identification

Probabilistic or deterministic data — that’s the question. Or, at least it should be if marketers take a look at the way their audiences are searching, reading, shopping, and using all of their devices. Consumers are fairly consistent with their devices, dividing their internet time pretty evenly among them, according to the Interactive Advertising Bureau […]

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Identity Resolution Resources

Identity Resolution Demystified: What is Cross Device ID?

Americans continue to become more connected than ever, spending an average of six hours a day on the internet. That’s great for brands looking to market to them online — as long as they have the technology to provide people-based marketing campaigns. Consumers are reading, shopping and engaging online via multiple devices a day, from […]

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Identity Resolution Resources

Identity Resolution Demystified: What is an identity graph?

High engagement, more conversions, more ROI: these are the ultimate goals for the modern marketing team. A significant part of landing those goals is identity resolution, an effort that continues to gain traction as the world of martech continues to change with the looming cookie apocalypse. The more brands can piece together a 360-degree view […]