5 Steps to Properly Test GetEmails
GetEmails works for most e-commerce businesses, but it’s important that appropriate expectations are in place going into the test, and that the test is executed properly for success. Here are 5 things to keep in mind when you are testing GetEmails for your brand.1. Customer Acquisition Cost (CAC) generally comes in close to Facebook

2. Give it 60 days; this is COLD traffic

3. Put them in an e-commerce welcome series IMMEDIATELY

4. When real-time collection comes, use it

5. Tag the email addresses “GetEmails,” and evaluate after 60 days
