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Every publisher and media company is, in one way or another, fighting a chronic email list attrition problem.
Publishers sell their reach, and at some point, subscribers are naturally dropping off the list at a rate that makes cost efficient subscriber growth a major challenge.
Marin Magazine was seeking alternative ways to fight attrition and grow their subscriber base that were more cost efficient than the $1.50+ per subscriber that they were paying through their social media channels
Industry
Publishing – Lifestyle
Objective
Grow Audience Reach
Solutions
GetEmails Identity Resolution
“GetEmails delivers us engaged emails who open at a 20% or higher rate at 15% or less of the cost of a email from any other source. We rate GetEmails 10/10.”
Performance Results
Open Rate
Click Rate
Revenue
Every publisher and media company is, in one way or another, fighting a chronic email list attrition problem.
Publishers sell their reach, and at some point, subscribers are naturally dropping off the list at a rate that makes cost efficient subscriber growth a major challenge.
Marin Magazine was seeking alternative ways to fight attrition and grow their subscriber base that were more cost efficient than the $1.50+ per subscriber that they were paying through their other marketing channels.
Marin Magazine installed the GetEmails script on all of their website pages and began collecting between 75 and 115 engaged contacts per day. They send out an automated welcome email that thanks the visitor for coming by the site, then add the contacts to their regular mailing list.
Marin Magazine resolved their attrition problem and experienced phenomenal ROI from GetEmails. Marin sells JV newsletter takeovers for $100 per 1,000 contacts. GetEmails sells engaged contacts. GetEmails contacts pay for themselves by being engaged, and Marin owns the records until they unsubscribe. The open click-through rates are roughly equal to their existing opt-in list.
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