Kin Euphorics sees 11x ROI with GetEmails

Kin Euphorics crafts non-alcoholic, restorative beverages that promote conscious connections, boost mood, and improve mental ability.

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Industry

Food and Beverage: Non-Alcoholic Spirits

Objective

Drive Revenue and Conversions

Solutions
GetEmails Identity Resolution

“We’re always looking for ways to capture and convert more of the traffic that we’re driving to our website. GetEmails delivered an 11x ROI, and helped us rapidly increase our email list growth speed.”

Jenay Nelson, Ecommerce & Digital Strategy, Kin Euphorics

Performance Results

32%

Open Rate

+7%

Click Rate

11x

ROI

Bring on the Challenge

Kin Euphorics’ priority was to capture and convert substantially more paid and organic traffic across channels.
 
Kin Euphorics offers an adult beverage made from nourishing nootropics, balancing adaptogens, and replenishing botanics. They are a staple at the GetEmails office – try the Kin Spritz…it tastes amazing and makes you feel better!  
 
Kin Euphorics had two priorities when they started working with GetEmails: 
  1. Capture email addresses for more of the traffic coming to their website from paid and organic sources
  2. Unlock a new growth channel with a positive ROI

Enter GetEmails

Kin Euphorics enabled GetEmails’ one-click Klaviyo integration, set up browse, product, and cart abandonment flows. 

Campaign setup was easy.  The GetEmails team helped set up the pixel in Kin Euphorics’ Google Tag Manager account, and also assisted the build out of browse, product, and cart abandonment flows in Klaviyo.  We set up an “unsubscribe after three non-opens” rule in the data journey, and added the remaining emails to Kin’s already excellent daily email newsletter.

Once the campaign was set up, the work was done. 

Both sides planned on a 90-day waiting period to assess ROI and overall performance.

 

The Results

11x ROI, and a rapidly growing email list.
 
Three months into the partnership, GetEmails has delivered a 11x ROI.
 
“We love GetEmails! It’s helped us with two of our major initiatives for 2021: email list growth and capturing and converting far more of the traffic we’re driving to the website. We look forward to a long partnership ahead!” 

 – Jenay Nelson, Ecommerce & Digital Strategy, Kin Euphorics

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