Parcelle Wines sees 41x ROI with GetEmails

Parcelle is an online retailer with smart, delicious wines for every scenario in your life.

Parcelle Wines

Industry

Beverage: Wines and Spirits

Objective

Rapidly Grow Email List, Drive ROI

Solutions
GetEmails Identity Resolution

“GetEmails is the single best growth hacking tool I have ever come across in 25+ years of being an ecommerce entrepreneur. Never before have I seen 40x+ ROI, anywhere.”

– Josh Abramson
Co-Founder, Parcelle Wines

Performance Results

31%

Open Rate

+6.2%

Click Rate

41x

ROI

Bring on the Challenge

Parcelle Wines was looking to up their digital game in early 2021. Specifically, they wanted to accumulate a large email list of highly engaged email subscribers.
 
Parcelle had been accumulating opt-ins with web forms. Email was a highly lucrative channel for them, but it was impossible to scale as they were only converting 3.5% of their anonymous visitors to email addresses.
 
This pain point was music to our ears. GetEmails was up for the challenge.

Enter GetEmails

Parcelle Wines teamed up with the GetEmails onboarding team and was up and running, collecting, and nurturing new subscribers on day one.

Parcelle Wines and the GetEmails team installed our script on their site and worked with Parcelle to slightly alter their welcome series to address anonymous website visitors. 

Once the campaign was ready, the Parcelle team turned it on.

The Results

41x ROI and a rapidly growing email list.
 
Seven months into the partnership, GetEmails has delivered a 41x ROI and 3,227 net new customers.
 

“GetEmails really helped us take our email game to the next level. The ROI is through the roof, and it sped up our email collection by a factor of 10-15x. It’s a truly game-changing product.” 

 – Josh Abramson
Co-Founder, Parcelle Wines