CARIUMA is a sneaker brand that believes in making good-looking, crazy-comfy & consciously-made sneakers.
Drive Revenue and Conversions
GetEmails Identity Resolution
“GetEmails has delivered CARIUMA a staggering 13.1x ROI, and helped us achieve our bigger-picture goal of building a large, addressable 1st party data asset.”
Felipe Araujo, Chief Digital Officer, CARIUMA
CARIUMA enabled GetEmails’ 1-click Klaviyo integration, set up browse, product, and cart abandonment flows, and used the data for targeted custom audiences.
Campaign setup was easy. After building their email creative in their ESP, they built their dynamic Email-Based Retargeting flows. Once the campaigns were ready, they simply turned on GetEmails and let it run.
The campaigns used browse abandonment, product abandonment, and cart abandonment identifiers to trigger targeted, one-to-one messaging to highly engaged prospects, with personalized emails straight to their inbox.
The GetEmails data, meanwhile, was used to power CARIUMA’s paid search marketing audiences in both Facebook and Google. The combination of Email Based Retargeting (EBR) and Custom Audiences worked together to deliver better marketing performance vs display-only campaigns.